Website Marketing
All our website packages include the basics, such as:
- Having the correct infrastructure so that all the pages are visible to Google
- Choice of keywords and metatags
- Embedded XML Sitemap
- Google Analytics Account
- Google Local Listing
However with so many websites out there, maximising traffic to your site takes time and effort. Search Engine Optimisation (SEO)
and Pay Per Click (PPC) are two totally different, and often complimentary ways of getting traffic to your website.
Search Engine Optimisation (SEO)
While your website may look good for its intended human audience, it is very important to present it properly to Google,
so that Google and other search engines can fully understand what your website is about and index it correctly.
Search engines send software robots to look at your site periodically and try to make sense of the text and HTML in your site,
so its important that this is correct as the robot cannot "see" the content of the graphics.
Text content is one (albeit important) example, there are dozens of items to consider
and the key to success is getting the right balance for the site concerned.
We split the tasks into two categories, Internal (changes
to the site) and External (changes to other sites).
Often the required changes can be quite subtle but nonetheless are essential to ensure that you rank on the first page
for the correct search terms that result in visits and new leads from your website.
We offer a tailor made SEO (Search Engine Optimisation) server that is very good value for money.
For a fixed monthly fee, we will guarantee to spend a given amount of time on your site every month, and provide the following:-
- A monthly report in PDF format
- Analysis of relavent search terms with traffic analysis
- Visit Targets
- Monitoring results in Google Analytics
- Free changes to your website (after your approval) to improve its SEO
- Comprehensive progress reporting via the monthly report
- Making the most out of what is unique about your organisation and your website
We set the objectives at the start of the project, and monitor these in our monthly reports, leaving
no stones unturned to offer the customer an innovative, and ultimately successful approach to increasing
the visits to your website.
This iterative way of refining your site builds on the experience over the months and for some customers,
can result in 10 times more traffic!
Please contact us for more information.
Pay per Click (PPC)
Compared to SEO, which takes time to refine, Pay per Click (PPC) is a more instant way of obtaining visits, as your site can appear
in the "Sponsored Links" section of Google immediately.
This can be useful to obtain traffic while the SEO program is being set up, and with appropriate budget and refinement, can be used
permanently to compliment the SEO program.
We have clients who use both, or either approach depending on what is right for them.
Fans of PPC will say that its a fantastic way of getting to 100 million people within ten minutes of setting it up, which is true,
but there are pitfalls which can cost the unwary two or three times the budget. This is where we come in, for an agreed fee we will
manage your PPC campaign, monitor and optimise it for best value for money for you.
Please contact us for more information.
Summary
Our basic SEO package is included in all our own websites, and is available to others at a reasonable price.
We offer a comprehensive SEO service for any website for a fixed price.
Our service includes a monthly report which sets targets, monitors progress and contains a plan of action so we can
involve the client at all stages.
We never make visible changes to a live website without client approval.
We also have experience of, and offer management of Per Per Click campaigns which are a good way of getting instant results.
Useful Links
Please contact us for more information.